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Soccer Aid

Soccer Aid was devised and co-founded by Robbie and UNICEF UK in 2006 to raise funds for UNICEF to help the world’s most vulnerable children. Taking place biannually, the event pits England against the Rest of the World in a match that sees footballing heroes, Hollywood A-listers and the UK’s most famous faces come out to play.

The match was played at Stamford Bridge on Sunday 16 June 2019. England were beaten on penalties as Piers Morgan defeated Susanna with 3-1 on penalties after a 2-2 draw. Through ticket sales and your generous donations, Soccer Aid 2019 raised a staggering £6.7 million for UNICEF to help children around the world.


Robbie was introduced to UNICEF UK by the late Ian Dury, himself a UNICEF Special Representative in 1998, when they travelled together to Sri Lanka to see UNICEF's work. In 2001, Robbie became a UNICEF UK Ambassador and has continued to be a passionate supporter ever since visiting UNICEF's work on HIV and AIDS in Mozambique and South Africa, and fronting UNICEF's Unite for Children, Unite against AIDS campaign.


The Donna Louise Children’s Hospice is based in Robbie’s home town of Stoke-on-Trent and provides respite and end of life care for children with life threatening conditions, and support for the whole family at the hospice and in their own home.

No one expects to outlive their child. The fear of what lies ahead coupled with the challenges of caring for a very sick child, can be a strain for many parents. Regular hospice visits allow families to relax and recharge their batteries in a safe and supportive environment.

“It’s like our own home – it’s brilliant!”

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