Robbie Williams is to launch a menswear label for Autumn 2011 to be stocked exclusively in House of Fraser stores and online at Very.co.uk.
The brand, which is called Farrell after Robbie’s grandfather Jack, will hit stores in September. The range comprises items such as a Crombie 3/4 length coat, button shawl collar dinner jacket in herringbone and tailored trousers. It also includes casualwear pieces such as cable-knit cardigans and fleece hooded sweatshirts.
Accessories including flat caps and polka dot scarves will also be available. Retail prices start at £35 for a lightweight T-shirt to £350 for a woollen Crombie.
Robbie's inspiration for the collection came from his granddad, Jack Farrell, and was created in homage to his style. His aim was to create a collection with a heritage feel combined with a modern style. The collection nods to Savile Row tailoring and branding and logos are kept discreet and on the inside of garments.