Robbie Williams has been confirmed as the Official FIFA Music Ambassador. This global role for FIFA marks a powerful new union between music and football on the world stage.
In his first engagement, announced during a video call with FIFA President Gianni Infantino, the global singer-songwriter confirmed that he has written and recorded a new Official FIFA anthem, entitled ‘Desire’.
The official track – which was written alongside long-time collaborators Karl Brazil and Owen Parker, with Erik Jan Grob – will debut in full ahead of the FIFA Club World Cup’s opening match, before being used in all FIFA tournaments going forward, including the FIFA World Cup 26™ and beyond.
For the first time ever, the new anthem will be played before each FIFA tournament game, as the two teams walk onto the pitch to line up, at all FIFA matches worldwide. Fusing emotional charge with stadium-ready power, the track captures the intensity, pride and unity that defines football at its highest level. As FIFA’s Official Ambassador for Music, Robbie Williams has invited the famed Italian artist, Laura Pausini, to feature on the new song.
"Our Official FIFA Ambassador for Music, Robbie Williams, has created what is a fantastic, incredible, emotional and brilliant Official FIFA anthem, and to feature Laura Pausini is wonderful," said FIFA President Gianni Infantino. "Involving two incredible musicians, this great song 'Desire' is the world’s football song and having it as part of the opening ceremony of the opening match will set exactly the right tone at the beginning of the first-ever FIFA Club World Cup. This is going to be truly epic."
One of the most decorated and successful music artists in the world, his appointment signals a new era in FIFA’s cultural evolution - harnessing the global influence of music to deepen fan connection and elevate the raw emotion of the game. One of the most decorated music artists in the world, known across the globe for his spectacular showmanship and incredible catalogue of anthemic tracks, Robbie Williams brings a unique creative lens to football’s biggest moments.
Discussing his new role, Robbie Williams said: “Music and football bring people together like nothing else - each with their own universal language of connection, spirit and community. When those worlds come together, there’s nothing like it - and I’m beyond honoured to be FIFA’s Ambassador for Music. Football and music have both been part of my life for as long as I can remember, so this means a lot to me on a personal level.
“I’ve grown up watching the walk-outs, the anthems, the drama - so writing and recording the official FIFA anthem is a real privilege. I wanted to create something that captures all of it - the passion, the nerves, the pride and the majesty of that feeling just before kick-off. Football and music have always meant the world to me and bringing them together on this kind of stage gives me goosebumps.
“I know I’ll get to perform this song at some of my favourite tournaments in the coming years, which fills me with excitement. It’s a real honour that Laura Pausini accepted my invitation to feature on the song – she’s an incredible artist with the perfect voice.”