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May 24, 2007

Ivor Winner

He’s done it again. Robbie's single, Rudebox, has won him a coveted Ivor Novello Award – the highly respected awards for songwriting voted for by The British Academy of Songwriters and Composers.

Robbie, alongside fellow songwriters, Soul Mekanik, have scooped the award for International Hit of the Year, against stiff competition from Elton John and Madonna in the same category.

Rudebox was the first track off the last year’s album of the same name and signalled a new electro-fuelled direction for Robbie on the ground-breaking album. Also named as winners alongside Robbie and Soul Mekanik were Sly Dunbar, Robbie Shakespeare, William “Earl” Collins, Bill Laswell, Edmund “Carl Jr” Aiken – who are all co-writers of Boops (There To Go), the sampled track that formed the grinding electronic backbone of Rudebox.

This award wasn’t the first Robbie has picked up at Ivor Novellos. He’s no stranger to the Ivors, collecting two awards for Angels in 1999 (including Songwriter of the Year); a year later Strong won Best Song Musically and Lyrically; and in a special 50-year anniversary awards in 2005, Angels was awarded Song Of The Decade.